Bleep and MTC Media Announce EPOS and eCommerce Integration Partnership

Bleep UK PLC is pleased to announce a new partnership with MTC Media, the Scotland-based web design and eCommerce development company, to provide a fully integrated in-store point of sale and eCommerce solution for Football Clubs, Stadia, Retail and Hospitality establishments.

Launched officially in July with an installation for the club shop of Dundee United Football Club, the integration enables online sales and stock levels to report in Bleep’s cloud-based back end system, Web Back Office. In terms of functionality, data is synchronised between website and store, and it provides management with a full, clear and accurate picture of exactly what’s going on at all time across all channels and transaction points.

Traditionally, eCommerce websites have always been independent to point of sale solutions, but this partnership allows eCommerce stores to be fully integrated into Bleep EPOS systems, which will benefit both businesses and customers alike. This partnership can help any companies which sell online and offline – not just Football Clubs, Stadia and retailers – delivering an all-in-one, integrated, multichannel solution.

Mal Brannigan, Managing Director at Dundee United FC, has been impressed with the benefits of this integration partnership and the effects it has had in a short space of time at Tannadice Park, commenting, “Our fans are already benefitting from the solution, with an enhanced customer experience whether online, in store or inside the stadium on a matchday. The Club has seen an increase in transactions and revenue as a consequence of this investment and we are much more aware now of how, what and when our fans purchase and interact with our retail operation. The valuable analytics and business intelligence data that we are able to build and subsequently interpret can only help build on the growth we have experienced recently.”

“The opportunity to work with Bleep and MTC, as a combined solution, meant that their proposal was the only one that would match the Club’s demands both now and in the future. There is a very collaborative approach among all the parties and the willingness for Bleep and MTC to work as partners alongside United was very evident from the start.”

Gordon Bolton, Managing Director of Bleep UK PLC said, “Bleep are delighted to be working with MTC Media to deliver a seamless, integrated point of sale and eCommerce solution to benefit businesses and customers. It will allow business operators to marry online and offline store sales, while customers will benefit from an improved customer experience, across whichever channel they choose to purchase from. Dundee United FC is already benefitting from the Bleep and MTC partnership, and we aim to extend these benefits for all our existing and future clients.”

Mike Callachan, Managing Director of MTC Media added, “No-one in the marketplace has been able to demonstrate the fully integrated solution across in-stadium, online and in-app purchases through a single eCommerce platform in the way we have with this partnership. The revenue growth achieved speaks for itself, giving Dundee United FC a quick return on investment for our project. This is something every club should be looking at as a key way to increase fan engagement, gain better insight into your fans and ultimately make better decisions with your customer data to drive sales”.

About Bleep UK PLC
Bleep UK PLC is an award-winning designer and manufacturer of Electronic Point of Sale (EPOS) systems and Payment solutions for retail, hospitality and events, including bars, nightclubs, pubs, restaurants, hotels, bakeries, fast food, stadia, arenas and world’s biggest and best sporting and music events. We have over 37 years’ experience providing bespoke, innovative, flexible and reliable EPOS and Payment solutions for any business, for any requirement, in any industry.

About MTC Media
Formed in 1999, and based in Dundee and Edinburgh, mtc offers a completely rounded web design and development service. We provide the expertise and know-how to deliver web solutions to clients across a wide range of sectors. From branding, web site development, eCommerce, content management systems and intranets, to search engine optimisation and email marketing. Find out more at


If you would like more information about this press release, or to schedule an interview with a company director, please call Ross Weszka, Group Marketing Manager on 01772 436222 or 07795 814615 or e-mail