Bleep UK PLC has opted to replace the ‘fingerprint’ aspect of their previous logo in favour of a new design
UNITED KINGDOM – 22nd February 2017 – Bleep UK PLC, the UK based designer, manufacturer and supplier of EPOS and Payment solutions, has today began the rollout of a new corporate logo as part of its ambitious growth strategy.
The subtle refresh retains the core principles of the original logo but replaces the fingerprint icon with a new, updated graphic, inspired by contactless payments, which Bleep pioneered in the UK through their work at the London 2012 Olympic Games with Visa and Ingenico. The new visual identity has been designed to help raise brand awareness and underpin the firm’s ambitious growth plans with the soon to be announced launch of the Bleep payments division, with the firm becoming an accredited provider of merchant services. A cleaner and more contemporary logo was required for the company who traditionally catered for the retail and hospitality markets but has seen huge growth in the events and stadia industries in the past 5 years.
“This change has been a long time coming. It is more than just a redesign” said John Wellman, Group CEO. “It is a vision of the future of Bleep within the EPOS and Payments sectors. The fingerprint has served us well but it was time to move forward and adopt a clean and modern brandmark that better represents what Bleep UK PLC has become. It was clear that now was the time to update our logo with one that better reflects our dedication to supplying award winning, innovative and complete EPOS and Payment solutions.”
“Our brand is synonymous with quality and innovation – but the new branding is more a fundamental shift to where we want to position ourselves in order to underpin our plans to grow and expand. EPOS is still very much our business, but due to our commitment to excellence and innovation we are now so much more. It is an exciting time to introduce our new look as we aim to build upon our recent period of growth with a more aggressive approach towards EPOS and Payments across retail, hospitality, stadia and events environments.”
The new logo has already begun to appear online and on digital platforms, with the full changeover over across everything else taking place throughout the year. A formal announcement on the launch of the new payments division of Bleep UK PLC is expected by the start of Q2 in 2017.
Bleep UK PLC is a supplier, designer and manufacturer of innovative EPOS solutions and touch screen till systems for the retail and hospitality industries. Established in 1981, we cater for bars, nightclubs, pubs, restaurants, fast food, cafes, bakeries, colleges, universities, stadia, arenas and retail establishments throughout the UK and across the globe.
ENDS
If you would like more information about this press release, or about any Bleep UK PLC products or services, or to schedule an interview with a company director, please call Gordon Bolton, Managing Director on 01772 436222 or 07815 203336 or e-mail gordon@bleepplc.com
